• Pinterest Social Icon
  • Instagram Social Icon
  • Snapchat Social Icon
  • Facebook Social Icon
  • Twitter Social Icon

© 2019 TIKI INTERACTIVE, LLC

Case Study

Hellmann's Egg Drop

Designed to promote Hellmann's Brand Mayonnaise to Millennials
via Snapchat Discover

Millennials

Opportunity

Hellmann's needed a way to promote the Hellmann's Brand to Millennials via a regional campaign that would run in Snapchat's Discover Area.  The Campaign would focus on Hellmann's use of cage-free eggs in recipes.

Solution

According to Nielsen, 60% of Millennials play mobile games daily.  Coupled with the growing appeal retro games, Tiki created a casual arcade game where players  catch cage-free eggs and are rewarded with Hellmann's Mayonnaise Recipes.

The Egg Drop Game appeared in the Discover Area under the Brand names Hellmann's and Best Foods.  The in-game analytics reveal that it generated over 160K impressions during the three week period it was live.

Results