Case Study

Hellmann's Egg Drop

Designed to promote Hellmann's Brand Mayonnaise to Millennials

via Snapchat Discover.

Millennials

Opportunity

Hellmann's needed a way to promote the Hellmann's Brand to Millennials via a regional campaign that would run in Snapchat's Discover Area. The Campaign would focus on Hellmann's use of cage-free eggs in recipes.

Solution

According to Nielsen, 60% of Millennials play mobile games daily. Coupled with the growing appeal retro games, Tiki created a casual arcade game where players catch cage-free eggs and are rewarded with Hellmann's Mayonnaise Recipes.

The Egg Drop Game appeared in the Discover Area under the Brand names Hellmann's and Best Foods. Tiki's game development experts created the perfect solution which generated over 500K impressions during the three week period it was live.