Hellmann's Egg Drop
Designed to promote Hellmann's Brand Mayonnaise to Millennials
via Snapchat Discover
Hellmann's needed a way to promote the Hellmann's Brand to Millennials via a regional campaign that would run in Snapchat's Discover Area. The Campaign would focus on Hellmann's use of cage-free eggs in recipes.
According to Nielsen, 60% of Millennials play mobile games daily. Coupled with the growing appeal retro games, Tiki created a casual arcade game where players catch cage-free eggs and are rewarded with Hellmann's Mayonnaise Recipes.
The Egg Drop Game appeared in the Discover Area under the Brand names Hellmann's and Best Foods. The in-game analytics reveal that it generated over 160K impressions during the three week period it was live.