Showtime ShoPlace Arcade

Case Study

Designed to educate Showtime's Consumer Service Representatives about their

hit television series.

Opportunity

Showtime was in need of a fun and engaging way to train their Consumer Service Representatives about their hit television shows.

Solution

The solution was to create a suite of games that communicated to the CSRs such information as character names, actor images and plot backstories.

To incentivize participation in the campaign, CSRs were entered into a company-wide sweepstakes every time they played the game for a specific amount of time. The number of sweepstakes entries exceeded Showtime's expectations.

Results