Designed to educate Home Depot's PRO Desk staff about GAF Corporation's line of Green Sustainable Resilient Roofing Tiles.
GAF Corporation was seeking a way to train staff at the Home Depot's PRO Desk about their new line of Green Roofing Tiles, focusing specifically on the tile's sustainable and resilient design.
The average staff member of the Home Depot PRO is male aged 30, which according to Nielsen, falls within the range of the average gamer. Thus, the solution was to create a suite of engaging games that would highlight the benefits of using GAF's Green Line of Roofing Tiles.
As a result of the campaign, GAF saw a substantial increase in sales of the Green Sustainable Line of Roofing Tiles in Home Depot retailers around the United States.